Photography at any event is a given, and it isn’t going anywhere anytime soon.  Social media has changed up the photography game a little, but the majority of event photography is very traditional.  As in, you’ll need to hire a professional photographer – which doesn’t mean the everyday Instagram poster.  The question is – how can you use social media to your advantage for your event photography?  This IBTM Inspire article, written by Jamie Bell, has some answers.  Here are some highlights from ‘Social Media and Event Photography: Top 5 Tips’.

  1. A guest with a smartphone is not a professional photographer. You can obviously allow your guests to snap their own images, but you won’t get the same quality as from a professional.  Keep in mind that images from a professional are also going to take longer to receive afterwards.  Quality over quantity!
  2. Always use photos when you post. Studies show that accompanying a post with an image is a successful way of getting more likes, which means more exposure for your business.  Jamie suggests posting regularly on image based sites like Instagram and Pinterest to prevent getting swept under the rug.
  3. Make sure your images are legal. If you’re planning on snapping images at a held event, be sure to include a consent form in the registration process.  The last thing you need is an attendee engaging in a lawsuit action against you for posting unauthorized pictures of them.  Your best option is to have a legal team set up ahead of time to work out the details!

This is just some of the great advice from Jamie and IBTM Inspire.  Be sure to check out the full list of tips for integrating social media and event photography at IBTM  Interested in incorporating event photography into your upcoming event but are unsure where to begin?  Contact us here at Clarke Allen today!


Written by,

Caitlin Carroll | Creative Writer| Clarke Allen Events


Photo from: IBTM Events